Last June I had the pleasure to present at SMX Advanced about one of my favorite topics: improving the collaboration between SEOs and developers.
While my session was about JavaScript for SEO, I took the opportunity to introduce a practice that I think can solve a painful business problem: the high cost of catching SEO issues in production when you can catch them during development using automated testing techniques.
How often do you learn about a noindex meta robots tag in the wrong pages released to production and causing massive SEO traffic drop?
Let’s learn how we can prevent this error and similar ones from happening in the first place.