At thoughtbot, we pride ourselves not just on making products, but on making products people actually use. To accomplish this, we employ a human-centric design process that embraces uncertainty and iteration. We know we don’t have all the answers upfront, so we lean on our respective processes to illuminate the path to success.
While each thoughtbotter’s individual design process varies, each shares the same general trajectory. This ensures an approximate consistency of approach without stifling individual creativity or innovation.