Influencers and creators are what makes the social media world go around. While the capacity to connect with everyone you know and love is valuable, social platforms rely on popular creators and stars to keep their engagement figures up, posting highly viewed, highly shared content that fuels the ongoing drip-feed of constant entertainment.
That's why all the social platforms are always working to keep those top contributors engaged. Even Snapchat, which initially held its stance that it would not treat influencers any differently, has since come around and built systems and tools to boost its appeal to popular users.