Tracking is the best thing – and sometimes the hardest thing – about marketing.
If you can get the tracking for your marketing to work, you’ll know exactly where and how your marketing drives business. Get tracking wrong…and several things go awry:
You’ll look bad.
Your marketing budget may get cut.
You won’t know whether your hard work is paying off or not.
Of course, most marketers generally have an idea of what works. And even so-so tracking can give us valuable clues about where conversions are coming from.