According to research from Hubspot, when salespeople adopt social selling at an organization, the win rate, and deal size, rises by 5% and 35% respectively.
A recent B2B buyer survey showed that most senior executives are using social media for business purposes - in fact, the survey found that 83% of executives who choose a vendor on behalf of their company, use social media in their decision-making, and 92% of that segment said that social media influenced a purchasing decision within the previous year.