To get the most out of your PPC campaigns, you must be testing ad copy and landing pages and continuously monitoring your results and ad spend.
Some of the biggest roadblocks to a well-optimized PPC campaign are lack of budget, resources and little time to spend on doing it in the first place.
In reality, your campaign needs to be monitored, amended and tested if you truly want to get the most out of your marketing spend. Many companies fail to get the best results out of PPC because they simply don’t put the effort into it that it needs.