Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation. It is said to be the most transformative advancement in sales and marketing since the emergence of CRM. It not only gives us the opportunity to send personalized communication to every user but also saves time of sending manual messages. Recent studies have shown that marketing automation brings up to 14.5% increase in sales productivity and 12.2% reduction in marketing overhead. This holds true even for email marketing.
Automation in email marketing has facilitated the email marketers to send timely and relevant emails to the subscribers based on their activity without the need to do it manually. However, your automated emails should have a human touch so that they do not seem bot-generated emails.
Here are some simple and actionable tips to humanize your automated emails.