Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. While we all can intuitively differentiate websites that speak to us from their not-so-pleasing counterparts, it’s not so easy to pinpoint the features that make or break a good site.
Of all the features that clue us into whether a website is good or not, reader engagement is a significant contributing factor. A good website, then, can be roughly defined as one that keeps readers engaged. And, of course, it’s important to remember that the number one reason that customers don’t engage is irrelevant content.