The internet has upped the level of competition for businesses of every kind, and that includes law firms. Thanks to search engines like Google and the surge of online review sites, it is easier than ever for potential clients to research and review dozens of your competitors in the blink of an eye - even if they have been referred to you by a friend.
Search results are paramount for attracting qualified clients, and if you are not able to rank well and connect with the right audience in the search engine results pages (SERPs), a lot of valuable clients might walk through your competitors’ doors instead of yours.