Marketing is all arts and crafts.
Marketing is a cost center for my organization.
If you haven’t heard these things at least once as a marketer, you’re in the minority.
What’s more, until the digital age, arguing against these statements was near impossible. Now, marketers are lucky enough for the ability to fight these words with a long list of KPIs and ROI. Unfortunately, In the smaller silo of content marketers, the “what do I measure?” question has yet to be clearly answered.