If you’re a football fan, something interesting happened this NFL season. More and more, both on game telecasts and popular outlets like Bill Simmons’ podcast, you heard ads for Roman. If you’re not familiar, that’s a discrete, app-based process for getting treated for erectile dysfunction.
This is a sea change in many ways: for decades, we’d almost never associate, or market to, “guys’ guys” watching NFL with any notion that they might have an ED or general health problem. It would be all beer ads, maybe a few snack commercials like Doritos and other “masculine” product placements. That was the game for generations.