It’s 2018: every company has a website and there’s more marketing material on the internet than one person could ever read – even if they wanted to.
Businesses that want their website to gain attention and generate leads must work harder than ever to get potential customers on their site and keep them around once they’ve arrived.
For B2B websites, this is particularly difficult. As a rule, business customers are savvier than your average B2C consumer in knowing what they want from you – and what you’re trying to get from them.