2019 is here and we have so much to look forward to already! Last year we saw changes such as Adwords being rebranded to ‘Google Ads’, to brand new targeting options introduced. With Bing, we saw new improvements with the arrival of LinkedIn profile targeting and let’s not forget about ‘Auto Ads’ for Adsense. Likewise, this year we have much more to look forward to, with our two main trends being: AI Automation and Audiences.
Here are 4 PPC trends to look out for in 2019: