It was just a few years ago that design trend round-ups like these would typically focus on aesthetic concerns (parallax scrolling, flat tiles, the death of skeuomorphism) but as you’ll see below, we’re seeing the widespread awareness of much deeper issues.
As digital interfaces move beyond the screen and into the real world, designers (or perhaps more accurately, product stakeholders) have realised the need for maximum accessibility – as Sharron Rush from Knowbility.org says below, “businesses are waking up to the fact that 1 billion [disabled] consumers around the world should not be overlooked.” Consumers have never had more choice in the companies they interact with, so if your designing for the widest number of users as possible, while ensuring experiences are not only fast and efficient, but also safe and inclusive, then it’s not only and ethical choice but also makes good business sense.
As digital interfaces move beyond the screen and into the real world, designers (or perhaps more accurately, product stakeholders) have realised the need for maximum accessibility – as Sharron Rush from Knowbility.org says below, “businesses are waking up to the fact that 1 billion [disabled] consumers around the world should not be overlooked.” Consumers have never had more choice in the companies they interact with, so if your designing for the widest number of users as possible, while ensuring experiences are not only fast and efficient, but also safe and inclusive, then it’s not only and ethical choice but also makes good business sense.