Last year was a big year for PPC trends and marketing; AdWords was rebranded as Google Ads, new campaign types, targeting options, and tools were added, and new trends like artificial intelligence (AI), voice search, audience targeting, and automation became more prevalent.
In 2019, we’ll see these trends emerge even more — but we’ll likely see audience targeting and automation flourish a little more than others. Read on to get a clear insight into the hottest PPC trends to focus on in 2019!