Today, for a change of pace we’ll look at how to build the most wasteful, ineffective PPC account possible. The blunders listed here range from ignoring easy wins that could have maximized your ad’s visibility, to lazily throwing ads at every passerby rather than being deliberate and crisp with this incredibly powerful targeting available to digital marketers.
My hope after you read this is that you’ll think twice before taking a shortcut that might seem harmless but can lead to major missed opportunities or mediocre results.