Personalized email marketing refers to any form of alteration of the email copy or design tailored specifically to meet one or more characteristics of the recipient. Personalized email marketing is not always easy to achieve and requires a bit more effort than simply sending a generic email to your whole list of subscribers. However, personalized email marketing in most cases leads to higher conversion rates, which is practically the goal of every marketer, isn’t it?
Increased chances of conversion are certainly worth all the extra efforts. If you are lacking ideas of how to personalize the emails you are sending, well, we have good news for you. In today’s post, we’ve gathered some brilliant ideas for personalized email marketing that worked for other brands and maybe you should give them a shot, too. Let’s begin!